Social media at workplace

By -On

How is social media used in workplace?

I personally haven’t worked in anywhere that would have used social media as a professional tool. But I have noticed that more and more business uses social media to promote their company, products or services. I have also noticed that social media is used a lot as a communication tool between customers and employees as well as informative place for employees. I have noticed that apps like WhatsApp is sued as a platform where employees can talk about shifts or other important things with each other. 

 


I personally am aware of a restaurant that has used Instagram to advertise their business or promote their events or campaigns. This was in a smaller town, and I believe that had a huge effect on why it worked so well. When the target audience is a smaller but closer together you can find a lot of ways to promote your social media. Because the platform on social media uses algorithm that targets people who might be interested in the same thing people view the same account a lot more. Companies in a smaller town can use it for their benefit by following people from the town and following the account themselves. This pushes people who are close to that organization to see it and create a lot more attention.  

I think that in a bigger city marketing your restaurant in social media platform would be difficult to say at least. You would have to be a lot more out there and post consistently. That amount of work is intense and would take a whole workday from someone. It is important to mention that social media advertisement is as big of a job as any other in a workplace. A lot of people inside companies still believe that posting things on social media wouldn't be accounted as workhours but they are wrong. Taking pictures, thinking of captions and interacting with customers on these platforms takes a lot of effort and time. It’s important to take notice how much social media can benefit once business. It could be something vital to invest in.  

A lot of different social media platforms are used as a communication tool. These platforms are for example WhatsApp, Facebook and Discord. I think it can be good way to get information fast and from the right people. But these platforms do create the issue with confidential subjects. I believe in businesses like a restaurant this issue is not as influential as in a place that involves social and healthcare customers. For discussions that involve talking about patients / customers health or private matters there must be a platform that maintains confidentiality.  

In conclusion social media has become an essential tool for businesses, allowing them to advertise, communicate, and interact with customers effectively. Platforms like Instagram and Facebook allow real-time interaction with the audience that creates loyal customer base. Social media is a cheap way to market your business, but it also includes a lot of working hours. It’s also important to mention that these types of social media platforms cannot be used when talking about confidential issues.  

- Cesilia


Resources 

https://www.jyu.fi/fi/yliopistopalvelut/digipalvelut/palvelut/tietoturva/sosiaalisen-median-10-ohjetta

https://www.oph.fi/fi/koulutus-ja-tutkinnot/hyvat-toimintatavat

OpenAI. (2025). Picture made with using Copilot. 

Comments

  1. Nitesh kumar Tharu8 April 2025 at 05:46

    Wow, You have highlighted how social media is essential for business promotion, but requires time and care, especially with confidentiality.


    ReplyDelete
  2. Emma13 April 2025 at 11:06

    Good highlighting! Great post!

    ReplyDelete
  3. Gayathri23 April 2025 at 00:01

    Love how you pointed out the confidentiality concern. Not all platforms are safe for sensitive info, and that really matters.

    ReplyDelete
  4. Binita25 April 2025 at 03:06

    great!!!

    ReplyDelete

Post a Comment

Popular posts from this blog

Employment and career services

By -On
Image
  Adult social work in a digital media environment involves using online tools to help clients with things like job searches, career advice, and mental health support. Social workers can offer virtual career counseling, help clients find jobs online, and teach digital skills. They also assist unemployed individuals in accessing benefits and joining online support groups. Additionally, telehealth services can be used for mental health support. By using these digital tools, social workers can provide accessible and flexible help to clients. Digital platforms have transformed employment and career services for adults. Key services include job search assistance via online job boards, virtual career counseling, skill development through online courses, unemployment support, and telehealth for mental health. These digital tools provide flexible and accessible ways to support adults in finding employment, enhancing skills, and managing job-related stress. Examples, 1. Kela (Finland) Kela,...
Read more

SocialMedia at WorkPlace

By -On
Image
  When I worked at  Nepal Mediciti Hospital , used WhatsApp as the primary tool for communication, serving several purposes such as  Day-to-Day Communication : WhatsApp groups were created for different departments and shifts to share updates and discuss urgent issues. Work Shifts and Scheduling : WhatsApp helped to communicate shift changes, schedules, and urgent updates about work hours. Information Sharing : Patient progress, medical updates, and emergency alerts were shared quickly through WhatsApp to ensure timely responses. Formal and Informal Channels Formal Channels : For official notices and patient records, email and hospital management software were used, though less frequently for daily communication. Informal Channels : WhatsApp served as the main informal tool for quick, real-time communication among staff, even outside working hours. Social Media and Communication Strategy Social Media Rules : Staff were prohibited from sharing patient inf...
Read more

Elderly People Using Digital Media

By -On
Image
  The adoption of digital media among seniors has been increasing. For instance, in Finland, the use of digital media among people over 70 has been steadily increasing. In 2020, about 51% of Finns aged 75 to 89 used the internet. Among this age group, 19% engaged with social network services, and 30% used the internet several times a day. A growing trend of digital engagement among the elderly, although there is still room for improvement in bridging the digital divide. Many older people struggle with digital literacy or do not have access to the technology, which can leave them feeling isolated. When they cannot use the internet or social media, it can create a sense of being left out of the larger community. It is something I have read about in studies, where seniors experience social exclusion if they are cut off from digital tools. On the other side, those who are digitally connected tend to have better health and well-being. When seniors are able to access health information a...
Read more